Privacy Policy

This Privacy Policy explains how Wild Country Private Limited ("Wild Country", "we", "us", or "our"), the authorised licensee and operator of the Eddie Bauer brand in India, collects, uses, discloses, and protects your personal information when you visit and use our website (the "Website") and purchase our products online.

By visiting or using the Website, you consent to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of the Website.

1. Who We Are

Wild Country Private Limited is a company incorporated under the Companies Act, 2013, and is the authorised licensee of Eddie Bauer LLC for the manufacture, import, and sale of Eddie Bauer branded products in India. We operate exclusively through our online store.

Registered Office:

Wild Country Private Limited

Adinath Apartment, A-2, Ground Floor,

Javji Dadaji Marg, Grant Road (West),

Mumbai - 400007, Maharashtra,

India

For all privacy-related queries, you may contact our Grievance Officer (details in Section 11).

2. Definitions

For the purposes of this Privacy Policy:

"Personal Data" means any data about an individual who is identifiable by or in relation to such data.
"Data Fiduciary" means any person who alone or in conjunction with others determines the purpose and means of processing of personal data. Wild Country is the Data Fiduciary for data collected through this Website.
"Data Principal" means the individual to whom the personal data relates.
"Processing" means any operation performed on personal data, including collection, recording, storage, use, sharing, disclosure, or erasure.
"Cookies" are small files placed on your device by a website to record browsing activity and preferences.
"Website" refers to the Eddie Bauer India online store operated by Wild Country Private Limited.
"You" or "User" means any individual who visits or uses the Website.

3. Information We Collect

3.1 Information You Provide Directly

Full name and contact details (email address, phone number)
Delivery address and billing address
Payment and transaction details (processed securely via third-party payment gateways — we do not store card data)
Account login credentials (email/ mobile number and password)
Preferences such as size, product category, and wishlist items
Communications sent to us via email, contact forms, or customer support

3.2 Information Collected Automatically

IP address, browser type, and operating system
Pages visited, time spent on pages, and referring URLs
Device identifiers and mobile operating system information
Location data (city or region level, based on IP address)
Browsing behaviour on the Website, including products viewed and items added to cart

3.3 Information from Third Parties

We may receive information about you from third-party services including social media platforms (if you log in via social media), payment processors, and logistics partners. We use this data solely in the manner described in this Policy.

4. How We Use Your Information

We use your personal data for the following purposes:

To process and fulfil your orders, including shipping, delivery, and returns
To create and manage your account on the Website
To send transactional communications — order confirmations, dispatch notifications, and invoices
To respond to your queries, complaints, and customer service requests
To send you promotional communications, offers, and newsletters (only where you have provided consent or as permitted by law)
To personalise your shopping experience based on your browsing and purchase history
To improve the Website, our products, and our services through analytics
To detect and prevent fraud, abuse, or unlawful activity on the Website
To comply with applicable legal and regulatory obligations
To conduct internal audits, reporting, and business operations

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on the Website. These include:

Essential Cookies — Required for the Website to function. Cannot be disabled.
Preference Cookies — Remember your settings and choices (e.g. language, saved cart).
Analytics Cookies — Help us understand how users interact with the Website (e.g. Google Analytics).
Marketing Cookies — Used to deliver relevant advertisements on third-party platforms.

You may configure your browser to refuse all cookies or to notify you when a cookie is being sent. Disabling essential cookies may affect the functionality of the Website. By continuing to use the Website without adjusting your browser settings, you consent to our use of cookies.

6. Sharing Your Information

We do not sell your personal data. We may share your information in the following circumstances:

Service Providers: Logistics partners, payment processors, cloud hosting providers, email services, and analytics platforms who process data on our behalf and are bound by confidentiality obligations.
Legal Requirements: Where disclosure is required by law, court order, or regulatory authority.
Business Transfers: In the event of a merger, acquisition, or sale of business assets, your data may be transferred to the acquiring entity.
Protection of Rights: To protect the rights, safety, or property of Wild Country, its users, or the public.
With Your Consent: For any other purpose where you have provided explicit consent.

Where data is shared with third parties, we take reasonable steps to ensure appropriate data protection agreements are in place.

7. Data Retention

We retain your personal data only for as long as is necessary for the purposes described in this Policy, or as required by applicable law. Specifically:

Account data is retained until your account is deleted or deactivated.
Order and transaction data is retained for a period required under applicable tax and accounting laws (generally 7 years).
Cart abandonment data is retained for a maximum of 30 days.
Marketing communications consent records are retained until you withdraw consent.
Customer support records are retained for up to 2 years from the date of resolution.

Once the relevant retention period expires, your data is securely deleted or anonymised.

8. Security of Your Data

We implement industry-standard technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or disclosure. These include SSL encryption for data transmission, secure payment processing via certified third-party gateways, and restricted internal access to personal data.

No method of transmission over the Internet is completely secure. While we take all reasonable steps to protect your data, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights, we will notify you and the relevant authorities in accordance with applicable law.

9. Your Rights

As a Data Principal under applicable Indian data protection law, you have the following rights:

Right to Access: You may request a summary of the personal data we hold about you and the purposes for which it is processed.
Right to Correction: You may request correction of inaccurate, incomplete, or outdated personal data.
Right to Erasure: You may request deletion of your personal data, subject to legal retention requirements.
Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time. This will not affect the lawfulness of processing prior to withdrawal.
Right to Grievance Redressal: You may raise a complaint with our Grievance Officer (see Section 11).
Right to Nominate: You may nominate another individual to exercise your data rights in the event of your death or incapacity.

To exercise any of these rights, please write to us at the contact details provided in Section 11. We will respond within one month of receiving your request.

10. Children's Privacy

The Website is intended for users who are 18 years of age or older. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that we have collected data from a minor without parental consent, we will delete such data promptly. If you are a parent or guardian and believe your child has provided us with personal information, please contact our Grievance Officer.

11. Grievance Officer

In accordance with applicable law, we have appointed a Grievance Officer for the purposes of addressing complaints or concerns regarding the processing of your personal data.

Grievance Officer

Wild Country Private Limited (Eddie Bauer India)

Adinath Apartment, A-2, Ground Floor,

Javji Dadaji Marg, Grant Road (West),

Mumbai - 400007, Maharashtra,

India

Email: care@eddiebauer.in

Phone: +91 8369724427

We will acknowledge your grievance within 72 hours and aim to resolve it within one (1) month of receipt.

12. Links to Third-Party Websites

The Website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any changes will be posted on this page with an updated date. Where changes are material, we will notify you via email or a prominent notice on the Website. Your continued use of the Website after any such changes constitutes your acceptance of the revised Policy.

14. Governing Law

This Privacy Policy is governed by the laws of India. Any disputes arising under this Policy shall be subject to the exclusive jurisdiction of the courts located in Mumbai.