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THE GENESIS
Where It All Began
Eddie Bauer was born in 1899 on Orcas Island in Washington's Puget Sound - Pacific Northwest country, where the mountains meet the ocean and the outdoors is not a hobby but a way of life. At 21, he opened a small sporting goods store in downtown Seattle. He made tennis rackets, crafted golf clubs by hand, and patented a badminton shuttlecock that standardised the sport across America.
He was, from the start, as comfortable in a store as he was in the field - a businessman who tested every product himself before putting his name on it.
But it was one winter fishing trip that changed everything. In the early 1930s, Eddie nearly died of hypothermia on a fishing expedition. He survived and immediately set about solving the problem. Drawing on his knowledge of goose down from years of making shuttlecocks, he created and patented America's first quilted down jacket in 1936. He called it the Skyliner. Wind-resistant. Lightweight. Warmer than anything that existed at the time. The outdoor apparel industry has never been the same since.
THE ODYSSEY
A Century of Firsts
1920
Eddie opens his first store in downtown Seattle.
1934
Patents the Bauer Shuttlecock, still the global standard for badminton.
1936
Invents and patents America's first quilted down jacket, the Skyliner.
1940
Stine leads the launch of the first women-specific down jackets - a milestone in technical women's outerwear.
1942
Commissioned by the US Army Air Corps to produce over 50,000 B-9 Flight Parkas for pilots flying at altitude.
1953
Creates the Kara Koram Parka for the American team attempting the first ascent of K2.
1963
Outfits the first American team to successfully summit Mount Everest.
2009
Launches First Ascent, expedition-class technical gear. Wins 48 industry awards in 10 years.
2026
Launches in India - the world’s fastest growing economy.
The Man Behind the Brand
Eddie Bauer was not a boardroom brand-builder. He was a businessman and an outdoorsman - someone who moved between both worlds every week of his working life. His philosophy was simple: if a product didn't perform, he would fix it or replace it. He offered customers an unconditional lifetime guarantee from day one.
That dual identity - the rigour of commerce and the demands of the outdoors - is what made Eddie Bauer different. He wasn't building gear for athletes. He was building gear for people who had full lives and needed their clothes to keep up with all of it.
Eddie retired in 1968 after turning a $25 investment in goose down into a multi-million dollar business.
The brand that builds for women and men
Behind every great outdoorsman, it seems, is an even better shot.Eddie met Christine “Stine” Heltborg in 1927 on a hunting trip in eastern Washington — she was camped nearby with a competing hunting party. She was already a formidable sportswoman: an eight-time Washington State skeet shooting champion who could outshoot and outfish most men who walked into Eddie’s store. They married in 1929, and Eddie would spend the rest of his life calling her “my wilderness companion.”Stine didn’t just share Eddie’s love of the outdoors. She transformed the brand.She took on the development and management of the women’s sportswear department and immediately identified a gap that the rest of the outdoor industry had ignored: women who were just as serious about the outdoors as men, but had nowhere to find gear that actually fit them or was made for their body. Stine insisted that Eddie’s revolutionary down designs — including the iconic Skyliner jacket — be produced specifically for women. She knew from personal experience what the outdoorswoman needed, and she used that knowledge to build a department that was unlike anything else available at the time.In 1940, under her guidance, the company launched its first women-specific down jackets — a milestone that preceded most of the outdoor industry by decades. The 1944 Swiss Model Ski Jacket, patented specifically for women in the outdoors, stands as one of the earliest examples of technical outerwear designed around the female silhouette rather than simply scaled down from a man’s cut.She was also the brand’s chief field tester. Not a figurehead. Not a model in a catalogue. An actual outdoorswoman who wore the gear, tested it in real conditions, and reported back. Every time she won a shooting competition — which was often — she was photographed in Eddie Bauer gear, putting a face and a story to what the brand stood for.Eddie Bauer has always made clothing for women who go outside. That didn’t happen by accident. It happened because of Stine.
What We Make
Built for Three Lives - Not Just One
This is what separates Eddie Bauer from outdoor-only brands and from office-only brands: it was designed to live across everything you do. The same performance construction that kept an Army pilot warm at 30,000 feet goes into a jacket you can wear to a client meeting.
At the Desk
Shirts, chinos, knitwear, and outerwear that carry performance construction into the working day. Built to move. Polished enough to present. The kind of clothes that go straight from a Monday morning meeting to a Friday evening flight.
Between Both
Versatile pieces that work as hard as you do across the whole week - commutes, errands, travel, casual Fridays, weekend markets. Eddie Bauer's largest category by design. The brand has always believed the boundary between work and life is overrated.
Out There
Fleece, base layers, hiking trousers, trail shorts, and performance tops tested in real conditions. Also: the iconic down outerwear line - from the Heritage Down Jacket to modern puffers using Thindown® and WeatherEdge® technology. For when you actually go.
Accessories & Gear
Packs, bags, hats, gloves, and travel essentials, all designed with the same attention to function and durability that defines the brand’s apparel.
Commitment to the Planet
Eddie Bauer was born in the Pacific Northwest, a landscape that demands respect. For over a century, the brand has been built by people who love the outdoors - and know that what they wear shapes the world they wear it in. Eddie Bauer's sustainability commitment, the Roadmap to 2030, is one of the most comprehensive in the outdoor industry:
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Down & Feathers: 100% Responsible Down Standard (RDS) certified - no exceptions.
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Polyester & Nylon: Working towards 100% recycled by 2030, with 50% achieved by 2025.
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Cotton: Moving to 100% certified organic or recycled cotton by 2030.
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Fabrics: Targeting 100% Bluesign® approved fabrics by 2030 - the world's most rigorous textile standard.
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Packaging: FSC-certified paper packaging across all products.
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Trees: Partnership with American Forests since 1995: 8 million+ trees planted; equivalent to removing 4M+ cars from the road annually.
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Energy: Committed to 100% renewable electricity across all operations by 2030.
9M+
Trees Planted
100%
RDS Down
ZERO
Waste to Landfill Goal
Eddie Bauer in India
Eddie Bauer India is operated by Wild Country Private Limited - Outdoor Goats, the authorised licensee of Eddie Bauer LLC. We manufacture selected products in India and import others, bringing the full Eddie Bauer collection to Indian customers for the first time. And we say “It’s about time!”
India was made for this brand. This is a country where the same person leaves a Bengaluru office at 7pm and is on a flight to Leh by 9. Where "weekend" can mean a hike in the Sahyadris or a stroll through Bandra's lanes - often both. Where aspiration and action coexist in the same wardrobe. Where the commute, the campus, and the campsite all share the same Instagram feed.
Eddie Bauer has always been for people whose lives don't fit in a box.
This isn't about being everything to everyone. It's about one thing: building gear good enough to go anywhere you go. Most people's lives don't fit neatly into categories. Their clothes shouldn't have to, either.
Eddie Set Go.
