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You know the thing. The conversation you've been putting off. The language course you've wanted to sign up for but haven't. The YouTube channel you wanted to start. The exercise routine you have been putting off. The first step you've been promising yourself you'll take 'soon.' This is your sign. Say 'Eddie Set Go.' Take the first step. And you could win a fully paid trip to witness the Northern Lights.
Your excuse just got expensive. One tiny act of courage. One extraordinary reward.
We're looking for India's most human moments — the moments when someone finally stops saying 'I'll do it tomorrow' and actually does the thing.
Because starting changes everything. And this time, starting couldtake you all the way to the Northern Lights.
How to Enter
Three simple steps to the Northern Lights.
01
Pick your 'I've been putting this off' moment
Choose one thing you've been meaning to do but haven't. Big or small. Personal or professional. Ridiculously overdue or just waiting for the right moment.
02
Say 'EDDIE SET GO'
Hit record. Say the words. Then take the first step. That's it.
03
Share your moment
Post your video on Instagram or TikTok with #EddieSetGo and tag @eddiebauer. Make sure your account is public so we can see your entry.
(Your handle must be public during the duration of the contest)
