Child Safety & Protection Policy

 

Wild Country Private Limited

At Wild Country Private Limited, the authorised licensee and operator of the Eddie Bauer brand in India, we are committed to protecting the safety, dignity, and privacy of all users of our website and digital platforms - especially minors. This policy outlines our commitment to child safety in alignment with applicable Indian laws, including the Information Technology Act, 2000, the Protection of Children from Sexual Offences (POCSO) Act, 2012, and the Digital Personal Data Protection Act, 2023, as well as global best practices for online safety.

1.  Zero Tolerance for Child Exploitation or Abuse

Wild Country Private Limited maintains an absolute zero-tolerance policy towards any form of Child Sexual Abuse or Exploitation (CSAE). This includes:

Any content - whether text, images, audio, video, or other media - that depicts, promotes, or facilitates child sexual abuse or exploitation, including grooming or inappropriate contact with minors.
The sharing, storing, or transmitting of abusive or harmful material involving children on or through our platform.
Any misuse of our website or digital channels to contact, harm, exploit, or endanger minors in any form.

Any such content or behaviour discovered on our platform will be immediately removed. We will report all such instances to the appropriate authorities, including the Cyber Crime Cell and the National Commission for Protection of Child Rights (NCPCR), and take all necessary legal action, including permanent suspension of the relevant accounts.

2.  Age Appropriateness & Access

The Eddie Bauer India website and all associated digital platforms are intended for users who are 18 years of age or older. Users between the ages of 13 and 17 may access the Website only under the supervision of a parent or legal guardian, who must review and consent to these terms on their behalf.

We do not knowingly collect personal data from children under the age of 13 without verified parental consent, in compliance with Indian and international privacy regulations. Where we become aware that a child under 13 has provided personal data without parental consent, we will delete such data promptly.

If you are a parent or guardian and believe your child has accessed our platform or provided personal information without your consent, please contact our Compliance Officer immediately using the details in Section 5.

3.  Content and Advertising Standards

We are committed to ensuring that all content and advertising served through the Eddie Bauer India website is appropriate, responsible, and safe. Specifically:

No personalised advertisements are targeted at users identified as children or minors.
No harmful, sexual, violent, or age-inappropriate material is ever displayed, promoted, or directed at minors through our website or any associated digital channels.
All third-party content providers, advertising networks, and technology partners integrated with our platform are required to adhere to strict content safety and child protection standards consistent with this policy.
Our marketing campaigns, influencer partnerships, and social media activities are reviewed to ensure they do not target, exploit, or endanger minors.

4.  Data Protection for Minors

We apply enhanced protections to the personal data of any user under the age of 18 who engages with our platform. Specifically:

Any limited data collected from users identified as minors (such as device information or browsing preferences) is never sold, shared with third parties for commercial purposes, or used for profiling or targeted advertising.
Such data is stored securely with appropriate technical and organisational safeguards and is used only for essential website functionality.
Parents or guardians may at any time request access to, correction of, or deletion of data related to their child by writing to our Compliance Officer at the contact details in Section 5.
In the event of a data breach affecting a minor's data, we will notify the relevant authorities and the parent or guardian promptly, in accordance with applicable law.

5.  Reporting and Contact

If you encounter any content or behaviour on the Eddie Bauer India website or any of our digital platforms that you believe endangers, harms, or exploits a minor, we urge you to contact us immediately. We treat all such reports as a priority.

Compliance Officer
Wild Country Private Limited (Eddie Bauer India)
Adinath Apartment, A-2, Ground Floor, 
Javji Dadaji Marg, Grant Road (West), 
Mumbai - 400007, Maharashtra,
India
Email: care@eddiebauer.in
Phone: +91 8369724427

We will acknowledge all reports within 24 hours and investigate and respond to concerns on a priority basis. Where appropriate, we will take immediate corrective action, report the matter to the relevant law enforcement or regulatory authorities, and inform the reporting party of the outcome to the extent permitted by law.

6.  Employee and Partner Responsibility

All employees, contractors, and business partners of Wild Country Private Limited who manage or contribute to our digital platforms are required to:

Be aware of and comply with this Child Safety & Protection Policy at all times.
Report any suspected violation of this policy immediately to the Compliance Officer.
Never create, share, or facilitate any content or interaction that could harm, exploit, or endanger a minor.

Violation of this policy by any employee, contractor, or partner will result in immediate disciplinary action, up to and including termination of the relationship and referral to law enforcement authorities.

7.  Updates to This Policy

This Child Safety & Protection Policy may be updated periodically to remain in compliance with applicable Indian laws, evolving global best practices, and platform requirements. Any material changes will be communicated via the Eddie Bauer India website. We encourage all users to review this policy regularly.

Continued use of the Website following any updates constitutes acceptance of the revised policy.

EDDIE BAUER INDIA - WILD COUNTRY PRIVATE LIMITED